The operating system
for agricultural labour.
Find workers, manage harvests, track productivity, simplify payroll, and improve traceability all in one platform designed for the field.
- Find workers
- Manage harvests
- Track productivity
- Simplify payroll
- Improve traceability
How it works
From planning to payroll, in five steps.
Hugo replaces paper tallies, punch cards, and end-of-day counting with a workflow built around the way real farms actually run.
- 01
Create a Pick
Set the crop, block, dates, pay structure, and crew size in seconds.
- 02
Invite Workers
Invite by SMS or email or pull from the marketplace of verified labourers.
- 03
Generate QR Codes
Each worker gets a personal QR code. Print, hand out, and start scanning.
- 04
Track Harvests
Crews scan in the field. Bins are logged with GPS and timestamps instantly.
- 05
Analyze Results
See productivity, pack-out, and labour cost as the harvest unfolds.
Features
Everything a producer needs, none of the paper.
A complete toolkit for hiring, tracking, paying, and learning from every harvest you run.
Worker Marketplace
Find labour. Fill jobs quickly. Manage crews.
- Post a pick and reach a growing pool of experienced agricultural labourers.
- Fill seasonal crews fast with SMS and email invitations.
- Keep your crew, your invites, and your job history in one place.
Harvest Tracking
QR-based tracking. GPS traceability. Real-time productivity.
- Every bin scanned in the field is logged with worker, time, and location.
- Full row-to-receipt traceability for every piece harvested.
- Live productivity by crew, block, and worker no end-of-day reconciliation.
Pack-Out Analytics
Spoilage tracking. Pack-out percentages. Cost-per-pound analytics.
- Record packed, rejected, and spoiled weight against the harvest record.
- Compare pack-out percentages across crews, blocks, and seasons.
- See true cost-per-pound the moment the line stops running.
Payroll & Reporting
CSV exports. Worker earnings. Harvest summaries.
- Clean, structured CSVs that drop straight into your bookkeeping.
- Per-worker earnings calculated from real, timestamped harvest records.
- Day, job, and season summaries ready to send to accountants.
Farmer Analytics
Productivity tracking. Worker comparisons. Yield analysis.
- Side-by-side productivity comparisons across workers and crews.
- Yield analysis by block, variety, and date range.
- Labour cost insights you can act on during harvest, not after.
Hudson Finn Halladay
Founder · Naramata, BC
Founder
Built by people who grew up in orchards.
Hugo was founded by Hudson Finn Halladay, a Naramata native raised in a farming and winery environment who experienced firsthand the challenges of coordinating seasonal labour, tracking costs, and communicating clearly during high-pressure harvest windows.
Hugo exists to make farm labour simpler, fairer, and more transparent for the producer running the harvest and the labourer working the rows. Clear hours. Clear pay. Clear expectations. Strong farms depend on trust.
Built for the Field
We design around real farm workflows, not office assumptions.
Fairness & Transparency
Clear hours, clear pay, clear expectations.
Farmer-First Tech
Technology should reduce stress, not add complexity.
Respect for Labour
Farm work is skilled, demanding, and essential.
Pricing
One simple plan. Labourers join free.
HugoFarm Professional pays for itself by eliminating hours of payroll admin and improving productivity 25-50% during harvest.
HugoFarm Professional
Everything included for your farm
$1,500 CAD / year
+ applicable taxes
- Unlimited job/pick creation
- Unlimited labourer applications
- Labourer management & messaging
- QR check-ins & bucket scanning
- Piece-rate tracking & payroll reporting
- Cost analytics & maps
- Team management & photo uploads
- Reporting, exports & future updates
Billed annually in CAD. + applicable taxes (GST/HST/PST calculated at checkout).
Worker Marketplace
A growing pool of verified labourers.
Browse upcoming farm work opportunities in the Okanagan and beyond. Free to join for every labourer.
No active opportunities available yet.
Check back soon or post the first pick of the season.
Testimonials
What producers say about Hugo.
Testimonial coming soon.
Testimonial coming soon.
Testimonial coming soon.
We add real testimonials only after producers send them in.
Run your next harvest with Hugo.
Replace paper tallies, punch cards, and end-of-day counting with real-time digital tracking that works in the field.